Saturday, February 23, 2008

India: 60 Years: 60 Words: [11] D T H

India: 60 Years: 60 Words: [11] D T H

[India has competed 60 years of independence and to mark this, I am presenting this series of Articles, about the words, that are meaning a lot for the progress of the country. If you feel I missed some thing [For listing of words see the first article “India: 60 Years: 60 Words”] do inform me at I will try to include that at the end of series]

I was over busy with reality show “Public Ka Vittmantri”. Now all that has been over and I am back to my normal blogging. Sorry for not posting any thing new during last 15-20 days. If you wish you can read my proposals for “Public Ka Vittmantri” at ]

Ever since the first day of existence, food, clothing and shelter are treated as the primary basic needs of human beings, with the progress and improvement in norms and situations of social and individual life style human beings went on adding to listing of life essential needs. In the modern times the triangle of basic needs has become a polygonal with the induction of education and entertainment or recreation into listing of basic human needs.

Exhibition of artistic excellence in the fields of singing, dancing and acting were not only the tools of satisfying one’s creative desires but also proved means of entertainment for the masses over the years of human social development. The faculty started with drama theaters went on traveling through the developmental and peak phases of cinema and television etc. has reached to revolutionary stage of DTH for exhibition of these artistic excellence and coverage of day to day life in the form of News and live events especially from the sporting arena.

In India televisions started working around 80’s, it was a limited time telecast with just one channel “Door Darshan” owned by the government of India. The live coverage of funerals of assassinated Prime Minister Smt. Indira Gandhi, Asian Games held at Delhi and 1983’s victory in ODI cricket world cup etc. are among the few, proving high points for the boosting and creating a need of expansion in the quality of television industry. India was going through the phase of liberalization of economic policies hence not only the color television sets become cheaper but also the private sector was allowed in the field of telecasting programs on the small screen which has extended its reach to the drawing rooms of common Indian families by this time. All this was adding to the change in life style of Indians besides serving the purpose of being the means of entertainment. The Hindi movies the trusted way of entertainment of Indians become available for watching at home and new channels like the “Zee” started to gain immense popularity by telecasting movies and film based programs.

The number of channels kept on growing and concept of cable telecasting was introduced to Indians. In the initial period Indians were watching 30 odd television channels with a local movie channel at monthly subscription of less than Rs. 100/-. A new horizon of entertainment and earning was opened in the format of cable industry as in no time cable become essential part of Indian homes especially in the cities. Global commercializing forces kept of growing and a few channels turned into pay channels, which forced a hike in the monthly subscription of cable. If the television proved a new advertising media for the MNC, cable was doing the same for the local business and Indian telecasting sky started to bombarding of new channels, telecast from limited time went on to become of 24 hours. The growth was so vigorous that at present there are more than 15 channels telecasting news in Hindi. The revolution also provided Indians the chance of watching the news and other events in own regional language at home at affordable price.

Cable network was limited to cities and small cities only and a huge area of village population was uncovered, having within the reach of terrestrial transmit ion of Doordarshan only. The diversified watching interest of city population, Monopoly in cable network, increased monthly subscriptions, and presence of too many channels are the reasons, which forced introduction of new technology in the field. All this is resulting in the format of D T H [Direct to home trasmition], a choice aggregated viewing. This is economically affordable even for the huge village population because here the monthly subscription is based on the number of viewed channels as par the choice and preference of the viewers. If one can avoid the temptation of pay channels and opt for viewing only free to air channels, only the initial investment around Rs. 1500/- will prove sufficient with life time expanses of watching over 30 television channels.

D T H is proving new life icon for Indians as for the village population this is opening new doors of entertainment, news world, sporting and other events covered live and for the city population is working as the mark of status symbol.

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